Where stories begin, and conversations never end.
NOT even a MARKETING FIRM.
In a world where digital communication is too often one-sided, we bring the conversation back. We believe that the beauty of digital lies in its ability to *talk back*—and we craft campaigns that invite your audience to respond, engage, and belong.
A-SQUARE exists to build connections that go beyond the scroll.
Bold IDEAS
Backed by cultural insights
Through trend-mapping
And strategic foresight
NOT JUST CONTENT.
Deeply
Strategically
Fearlessly
Meaningfully
We don't do cookie cutter. We do custom, brave, and breakthrough.
Founder & Creative Force
Alina is a storyteller, strategist, and disruptor, who has spent almost a decade and a half shaping narratives for dynamic brands. From award-winning campaigns to digital-first transformations, she brings a powerhouse of experience now channeling it into a platform where creativity is purposeful and communication is human. She's all about breaking the rules, to make space for the extraordinary.
Waqeeah & Mohsin
Naveed, Zubair, Anzal
MUNCH & SPARK
These two very curious hamsters embody our company's spirit: FAST, AGILE, AND ALWAYS SPINNING NEW IDEAS.
Performance & Tech
BTL Activations, AR, VR, Projections
OOH & DOOH
Digital Place Based Media
Challenge: Break the taboo and promote the helpline after a surge in cases, using a powerful but sensitive approach.
Our Approach: Created a TVC using children's drawing-style animation to depict trauma without triggering viewers. Focused on empathy and the unspoken fear.
273
HELPLINE CALLS IN 2 MONTHS
(vs 492 calls in the previous 10 months)
KEY INSIGHT
Gentle storytelling can drive action more effectively than shock value—especially when told from a child's unfiltered lens.
Challenge: Localize Fanta's global campaign for Pakistan to make it digitally engaging and irresistibly fun for Gen Z.
Our Approach: Developed the complete digital strategy and ideated 100 original dares, crafted to reflect local humor and trends, sparking viral UGC.
#1 CONTRIBUTOR
TO FANTA GLOBAL GROWTH IN 2019
20%+
SALES GROWTH YOY
Objective: Position Toyota's "exploded car" display (showcasing local parts) as the standout activation at PAPS 2024.
Our Approach: Focussed on substance over spectacle. Collaborated with auto influencers known for technical depth, leading with purpose and a "MAKE IN PAKISTAN" narrative.
950K+
VIEWS
123K+
VIEWS ON PROPAKISTANI PODCAST
Innovative Content
922%
Increase In Followers
Situational Content
POV: Missing the Hajj already.
Content that connects on a cultural and emotional level.
"[naq_sh] AnamQ"
"Who's handling your social media! They are doing a really good job"
— Testimonial for Naqsh Designs
Let's create something that matters.
Say hello at: nudge@asquareconnected.comA-Square Connected, Building connections that go beyond the scroll.